Tens of thousands of indie rock fans from around the world converged in Chicago this past weekend for the sixth annual Pitchfork Music Festival, a three-day event showcasing over 40 of independent music’s best bands. During the popular festival, MFA volunteers were out in force raising awareness about the plights of farmed animals and distributing MFA’s powerful new 25 Reasons to Try Vegetarian brochures.
Throughout the festival, people packed into MFA’s “Paid-Per-View” tent to earn a dollar by watching a 4-minute segment of the eye-opening documentary Farm to Fridge. With the generous support of VegFund, the Paid-Per-View event was a resounding success. Shocked and horrified by how farmed animals are treated, many festival-goers pledged to go vegetarian on the spot, swearing never to eat animals again. With several vegetarian-friendly restaurant booths nearby, including the Chicago Diner and Temptation vegan ice cream, their timing couldn’t have been better.
Want to get involved in spreading a positive message of compassion for farmed animals? Click here to find upcoming MFA events near you.
