Leading hospitality consulting firm Baum + Whiteman recently
published its 2018 Food & Beverage Forecast, which
states that vegan food will be a megatrend of the coming year.
published its 2018 Food & Beverage Forecast, which
states that vegan food will be a megatrend of the coming year.
The firm’s report lists a number of encouraging statistics: 83
percent of Americans incorporate plant-based foods into their diets for health
reasons; 58 percent of adults drink nondairy milk; and in the past year, Google
searches for “vegan have increased by 90 percent.
percent of Americans incorporate plant-based foods into their diets for health
reasons; 58 percent of adults drink nondairy milk; and in the past year, Google
searches for “vegan have increased by 90 percent.
As to why the consumption of vegan food is growing at such a
rapid rate, the report states:
rapid rate, the report states:
Millennials and Gen Xers are
embracing “plant-based” food while still young … and probably
sticking with it. So we’re looking at a generational divide with younger people
mainstreaming plant-based diets … the very folk, one would think, who are the
restaurant industry’s prime targets.
The firm predicts that restaurants in 2018 will offer meals
that target plant-based eaters, while new vegan restaurants will seek
higher-level investors. It also predicts that vegan cheese on burgers and pizza
will become “commonplace.
that target plant-based eaters, while new vegan restaurants will seek
higher-level investors. It also predicts that vegan cheese on burgers and pizza
will become “commonplace.
Similarly, last year Baum
+ Whiteman accurately predicted a boom in vegan meats as meat lovers wean
themselves off animal products.
+ Whiteman accurately predicted a boom in vegan meats as meat lovers wean
themselves off animal products.
The firm’s predictions align with the findings of many other
agencies and organizations. Last month a study commissioned by the Plant
Based Foods Association and The Good Food Institute revealed
that the plant-based
foods market topped $3.1 billion in sales. And the research firm Global
Data reports that veganism in America has increased by 600 percent since 2014.
agencies and organizations. Last month a study commissioned by the Plant
Based Foods Association and The Good Food Institute revealed
that the plant-based
foods market topped $3.1 billion in sales. And the research firm Global
Data reports that veganism in America has increased by 600 percent since 2014.
Additionally, the market research company Mintel recently
found that the number of vegan products in Australia had increased by 92 percent since
2014, and Lux Research expects plant-based proteins to make up a third of the global protein market by 2054.
found that the number of vegan products in Australia had increased by 92 percent since
2014, and Lux Research expects plant-based proteins to make up a third of the global protein market by 2054.
This shift away from animal products is great news for the
countless animals who suffer horribly at factory farms. Cows, pigs, and
chickens raised and killed for food are just as smart and sensitive as the dogs
and cats we adore at home. But at factory farms, animals are subjected to
unimaginable cruelties: extreme confinement, brutal mutilations, and violent
deaths.
countless animals who suffer horribly at factory farms. Cows, pigs, and
chickens raised and killed for food are just as smart and sensitive as the dogs
and cats we adore at home. But at factory farms, animals are subjected to
unimaginable cruelties: extreme confinement, brutal mutilations, and violent
deaths.
See for yourself.
Join the millions who are taking a stand for animals, the environment, and their own health by switching to a vegan diet.
Click here to get started.
Click here to get started.
