On Monday, students at New York University were shown the graphic reality of modern animal agriculture. Partnering with the student animal rights group Cruelty Free NYU, MFA volunteers set up a “Paid-Per-View” booth and challenged students to watch a 4-minute segment of Farm to Fridge, MFA’s new hard-hitting documentary about the cruelty inherent in raising and killing animals for food.
After watching the short video, students were given a dollar, along with a Vegetarian Starter Kit and the opportunity to sign up for a Vegan Mentor program with Cruelty Free NYU. Everyone who watched even a few minutes of Farm to Fridge was visibly moved and most people expressed a sincere desire to withdraw their financial support from the meat, dairy and egg industries by transitioning to a healthy vegan lifestyle.
Paid-Per-View screenings are a great way to reach people with a message of compassion for farmed animals. And with the help of VegFund, a vegan outreach non-profit group that provides money and support for outreach activities that inspire people to choose a vegan lifestyle, dedicated animal advocates can easily use this powerful outreach tool across the country.
If you are interested in coordinating a Paid-Per-View event in your community but are unsure how to go about it don’t worry, MFA has got you covered. Just check out our step-by-step instructions on how to set up a Paid-Per-View event, receive funding and obtain copies of Farm to Fridge and MFA’s Vegetarian Starter Kits.
Want to expose people to the plight of farmed animals and encourage cruelty-free eating but don’t have enough time to host a Paid-Per-View screening? Click here for a variety of tips and suggestions for sharing Farm to Fridge with your community.
