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Mercy For Animals is on a mission to transform the lives of farmed animals. Here you’ll find the latest updates on our impactful work, delicious plant-based recipes, and moving stories about animals and people who are changing the world.

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Gallup Poll: Americans Making Less Than $30K More Likely to Identify as Vegan

According to Forbes, a recent Gallup poll found that the majority of vegetarians and vegans in the United States made less than $30,000 per year, classifying them as low income by federal standards. What’s more, the survey found that meat consumption was greater among higher-income people. Those earning more than $70,000 annually were least likely […]

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Joe Loria
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STUDY: Seeing Images of Baby Animals Reduces People’s Appetite for Meat

According to a recent study from Lancaster University and University College London, images of baby animals reduce one’s desire to eat meat, particularly among women. Science Daily reports that psychologists in the U.K. “exposed men and women to images of calves, baby ‘joey’ kangaroos, piglets, and lambs and tested whether this affected their desire for […]

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Joe Loria
News

New Undercover Video Exposes Shocking Animal Cruelty in Mediterranean Sea

Horrific undercover footage filmed by animal rights group Animal Equality reveals how intensive trawling nets are destroying our oceans and cruelly killing millions of fish. The heartbreaking video, shot on board a commercial fishing boat off the coast of Sardinia, Italy, shows massive trawling nets scooping up hundreds of thousands of marine animals and hoisting […]

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Joe Loria

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