According to a recent announcement, vegan
company Tofurky has sold 5 million of its plant-based roasts since introducing
the legendary product more than 25 years ago.
Made from wheat protein and tofu and filled with rice
and bread crumbs, the signature roast has long been a staple for vegans and
vegetarians around the world during the holiday season.
Tofurky CEO Jaime Athos says the company’s
goal is to “create a world where people don’t need to exploit animals for
food. With a wide range of products, including deli slices, sausages, and
roasts, the family-owned company is staying true to its mission.
Tofurky founder Seth Tibbott told VegNews:
It’s now breathtaking seeing Tofurky and many other plant-based proteins reaching more and more tables as the world dramatically shifts towards tasty, sustainable, and compassionate food choices.
With more people than ever purchasing
plant-based food, vegan companies are seeing a boom in sales. In fact, a recent
study commissioned by the Plant Based Foods Association found that sales
of plant-based meat in the United States had grown by an
impressive 24 percent over the past year.
Similarly, a survey from last month by The NPD
Group found that 43 million American consumers regularly purchased vegan
foods, such as almond milk, tofu, and plant-based burgers. According
to the survey, 86 percent of these people do not consider themselves vegan or
vegetarian.
Other studies support these findings. The
research firm Global Data reports that veganism in America increased by 600 percent
between 2014 and 2017, and Allied Market Research predicts that the meat substitute market will grow 8.4 percent
from 2015, potentially reaching $5.2 billion globally by 2020. Additionally,
Mintel’s 2018 Summer Food and Drink
Trends report states that 33 percent of U.S. consumers plan to purchase more
plant-based food products in the next year. And Lux Research predicts
that plant-based proteins will make up a third of the global protein market by 2054.
More people enjoying vegan food is great news
for the billions of animals who suffer horribly at factory farms. Cows, pigs,
and chickens raised and killed for food are subjected to unthinkable cruelties: tiny,
filthy cages; burns and amputations; and merciless slaughter.
Don’t believe us? See for yourself.
Fortunately, by switching to a compassionate
vegan lifestyle, you can take a stand for animals, the environment, and your own health. Click here to
get started. And check out our Pinterest
page for thousands of recipe ideas!