Sign of the Times: Tofurky Just Sold Its 5 Millionth Roast

According to a recent announcement, vegan company Tofurky has sold 5 million of its plant-based roasts since introducing the legendary product more than 25 years ago.

Made from wheat protein and tofu and filled with rice and bread crumbs, the signature roast has long been a staple for vegans and vegetarians around the world during the holiday season.

Tofurky CEO Jaime Athos says the company’s goal is to “create a world where people don’t need to exploit animals for food. With a wide range of products, including deli slices, sausages, and roasts, the family-owned company is staying true to its mission.

Tofurky founder Seth Tibbott told VegNews:
It’s now breathtaking seeing Tofurky and many other plant-based proteins reaching more and more tables as the world dramatically shifts towards tasty, sustainable, and compassionate food choices.
With more people than ever purchasing plant-based food, vegan companies are seeing a boom in sales. In fact, a recent study commissioned by the Plant Based Foods Association found that sales of plant-based meat in the United States had grown by an impressive 24 percent over the past year.

Similarly, a survey from last month by The NPD Group found that 43 million American consumers regularly purchased vegan foods, such as almond milk, tofu, and plant-based burgers. According to the survey, 86 percent of these people do not consider themselves vegan or vegetarian.

Other studies support these findings. The research firm Global Data reports that veganism in America increased by 600 percent between 2014 and 2017, and Allied Market Research predicts that the meat substitute market will grow 8.4 percent from 2015, potentially reaching $5.2 billion globally by 2020. Additionally, Mintel’s 2018 Summer Food and Drink Trends report states that 33 percent of U.S. consumers plan to purchase more plant-based food products in the next year. And Lux Research predicts that plant-based proteins will make up a third of the global protein market by 2054.

More people enjoying vegan food is great news for the billions of animals who suffer horribly at factory farms. Cows, pigs, and chickens raised and killed for food are subjected to unthinkable cruelties: tiny, filthy cages; burns and amputations; and merciless slaughter.

Don’t believe us? See for yourself.

Fortunately, by switching to a compassionate vegan lifestyle, you can take a stand for animals, the environment, and your own health. Click here to get started. And check out our Pinterest page for thousands of recipe ideas!