A newly released survey from market research firm The NPD Group shows that 43 million American consumers regularly purchase vegan foods, such as almond milk, tofu, and plant-based burgers.
According to NPD, 14 percent of U.S. consumers, about 43 million, regularly consume vegan alternatives, and 86 percent of these people do not consider themselves vegan or vegetarian. The researchers say this indicates that plant-based proteins are becoming a staple among the general population. That’s right, vegan food isn’t just for vegans and vegetarians anymore.
David Portalatin, industry advisor for NPD’s food sector, explains:
It’s clear by the growth in plant-based protein case shipments to foodservice and restaurant operators that this category has mainstreamed beyond those who choose a meatless diet. Food manufacturers and operators have really improved the quality and taste of plant-based foods over the past several years and these foods are appealing to a variety of consumer segments for a variety of reasons.
Shipments of plant-based proteins from distributors to restaurants increased by 19 percent over a one-year period from March 2017. Furthermore, researchers find that in-home consumption of these foods has increased by 24 percent since 2015.
Other studies support NPD’s findings. The research firm Global Data reports that veganism in America increased by 600 percent between 2014 and 2017, and Allied Market Research predicts that the meat substitute market will grow 8.4 percent from 2015, potentially reaching $5.2 billion globally by 2020.
More people enjoying vegan food is great news for the billions of animals who suffer at factory farms. Cows, pigs, chickens, and fish raised and killed for food are subjected to unthinkable cruelties: tiny, filthy cages; horrific mutilations; and violent slaughter.
See for yourself.
Thankfully, with more and more delicious vegan products hitting the market, there’s truly never been a better time to switch to a compassionate vegan lifestyle.