This New Kat Von D Vegan Love Eyeshadow Palette Will Benefit Mercy For Animals

Well, this is certainly a good excuse to treat yourself or someone you love to some new makeup! This week Mercy For Animals supporter Kat Von D announced her new Vegan Love eyeshadow palette that will specifically benefit Mercy For Animals. For each special eyeshadow palette purchased, 20 percent of the retail price will go directly to our work saving animals.

The limited-edition Vegan Love Palette boasts 10 bold shades, including vibrant reds and purples (colors that are especially difficult to find in a vegan, carmine-free formula) and reflective metallics for a smoky nighttime look.

We are so grateful to Kat Von D for her ongoing support of Mercy For Animals and all her work spreading a vegan message—and cruelty-free vegan makeup—through her line, Kat Von D Beauty. She has been incredibly generous not only in her financial support of Mercy For Animals’ work but in donating her time to saving animals, attending our annual gala, and speaking at our all-vegan music festival, Circle V.

If you’re inspired by Kat Von D’s generosity, consider buying this adorable new palette or joining her in support of our lifesaving work by making a donation today.