Vegan Google Searches Surge 32 Percent in 2015

From new major plant-based brands to pop star support, 2015 was a big year for veganism. Headlines around the world propelled the term into the mainstream.

According to search engine giant Google, the search interest for “vegan spiked in 2015, increasing 32 percent from the previous year. This can surely be tied to the plethora of positive news stories about plant-based diets and the growing number of vegans.

In 2015, millennials surpassed baby boomers as the world’s largest generation. With millennials comes an increase in plant-based eating, as 12 percent of them identify as committed vegetarians.

Google found that residents of Portland, Seattle, and Los Angeles most often searched for vegan topics and the top searched questions containing the word included What is a vegan? What do vegans eat? and What is vegan leather?

As one-seventh of the world’s population uses Google, skyrocketing searches are great news for vegans.

Join the movement to end animal suffering, tackle climate change, and improve human health by switching to a plant-based diet.

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