Don Lee Farms sold more than a
million units of its new vegan, organic plant-based burger in under 60 days
at Costco. The burger made history as the fastest-growing product in its
category at the wholesale chain.
The California-based food company now plans to expand distribution
of its vegan patty that “bleeds beet juice to restaurants and retailers.
Donald Goodman, president of Don Lee Farms, said:
Interest in our Organic Plant-Based Burger has just exploded. We are just keeping up with demand and are implementing plans to expand distribution every week.
Don Lee Farms is just the latest to launch a plant-based
burger. Fast-food giant McDonald’s
recently made the McVegan a permanent menu fixture in Finland and Sweden. What’s
more, Bareburger, Umami Burger, White
Castle, and Momofuku Nishi offer the Impossible Burger—and TGI Fridays features the Beyond Burger!
The wave of people ditching animal products in favor of a
healthy, sustainable, and compassionate vegan diet is impossible to ignore. The
research firm Global Data reports that veganism in America increased by 600 percent between
2014 and 2017, and Allied Market Research predicts that the meat substitute market will grow 8.4 percent from
2015, potentially reaching $5.2 billion globally by 2020.
More people enjoying vegan food is great news for the billions of animals who suffer at factory farms.
Cows, pigs, chickens, and fish raised and killed for food are subjected to
unthinkable cruelties: tiny, filthy cages; horrific mutilations; and violent
slaughter.
See for yourself.
Thankfully, with more and more delicious vegan products
hitting the market, there’s truly never been a better time to switch to a
compassionate vegan lifestyle.
Join the global movement against the destructive and cruel
meat industry. Click here to get started. And check out
our Pinterest page for thousands of recipe ideas!