If you love data and effective animal advocacy as much as we do, then you've probably wondered how you can be notified whenever we have a new post on our research blog here at Mercy For Animals....

We want to make a difference for animals using social media, but how? In this post, we give you the rules for dominating social media for animal advocacy....

Which types of vegan YouTube channels are most popular? We analyzed the data for you!...

Which farmed fish welfare issue is perceived as causing the most suffering? And which issue is most likely to prompt the public to demand change from major food companies? Answering these questions will allow us to create more persuasive materials in advocating for farm-raised fish....

The animal protection movement is in great need of research into effective fish advocacy tactics. Which farmed fish welfare issues generate the most public support? Does reading about these issues change someone's attitudes towards fish?...

In this study, we wanted to determine how people view the sentience of fish relative to other animal species, as well as to humans and to inanimate objects. How intelligent do people think fish are and how do they regard a fish’s ability to feel mental and physical pain or pleasure?...

Mercy For Animals almost always ends its viral videos with an on-screen call to action that encourages viewers to change their diets. Many viral videos from other groups do the same. But which call to action is best at inspiring changes in individual diets and attitudes?...

Are videos that contain cruelty footage more effective than videos focused on cute, happy animals? What about videos on vegan food options, or videos that compare our treatment of companion animals to our treatment of farmed animals?...

A study by Mercy For Animals found that reading news articles about farmed animal welfare policy improvements makes people less interested in eating animal products....