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Mercy For Animals is on a mission to transform the lives of farmed animals. Here you’ll find the latest updates on our impactful work, delicious plant-based recipes, and moving stories about animals and people who are changing the world.

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Research

A/B Testing, Scripting, and Open Source Tools

In this post, we’ll take you through a few important tools and concepts that help us at Mercy For Animals and that we think can also help you be a better advocate for farmed animals. First we’ll talk about A/B testing and how you can use tools like Optimizely and Google Optimize to get more […]

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Steven Rouk
News

Mister Rogers: King of Kindness, Proud Vegetarian

Growing up, I was obsessed with Mister Rogers—so much so that my older siblings hated when the show came on and were grateful when they had to go to school. I would sing the theme song (loudly and poorly, I might add) until I was blue in the face. Even as I write this, I […]

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Julie Cappiello
News
Plant-Based
Recipes

LEAKED: Photos Reveal Beyond Burger to Launch at Major Canadian Fast-Food Chain

According to a leaked photo of A&W’s internal company roadmap, the fast-food giant plans to introduce the vegan Beyond Burger from Beyond Meat on July 9. Known for its root beer floats and meat-based burgers, A&W has more than 1,200 locations worldwide, with upwards of 850 of them in Canada alone. While the company has […]

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Joe Loria

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