The factory farming industry has reached a new low. Last month the United
States Cattlemen’s Association filed a petition with the USDA calling for
an official definition of the terms “beef and “meat.
States Cattlemen’s Association filed a petition with the USDA calling for
an official definition of the terms “beef and “meat.
Yes, you read that right. The factory farming industry is so scared of
losing business to the plant-based market that it’s trying to have the
government tell vegan companies they can’t use the word “meat. This desperate
plea is absurd since the term has been used for centuries to describe the edible
part of certain plants, such as coconut meat.
losing business to the plant-based market that it’s trying to have the
government tell vegan companies they can’t use the word “meat. This desperate
plea is absurd since the term has been used for centuries to describe the edible
part of certain plants, such as coconut meat.
But although ridiculous, this stunt is not original. This cruel industry has pushed for strict government definitions before
in an attempt to hurt the vegan movement.
in an attempt to hurt the vegan movement.
For over a decade the dairy industry, threatened by the
plant-based milk market, has urged the Food and Drug Administration to define
the term “milk
as exclusively an animal product.
plant-based milk market, has urged the Food and Drug Administration to define
the term “milk
as exclusively an animal product.
Similarly, in 2015 the Association for Dressings and Sauces petitioned
the FDA to take regulatory action against eggless spread Just Mayo for
misleading consumers, claiming that mayonnaise
is defined as containing eggs. In 2014 Unilever, maker of Hellmann’s
mayonnaise and one of the association’s members, sued Just Mayo’s parent
company, Hampton Creek, on similar grounds. Following consumer backlash,
Unilever dropped the suit.
the FDA to take regulatory action against eggless spread Just Mayo for
misleading consumers, claiming that mayonnaise
is defined as containing eggs. In 2014 Unilever, maker of Hellmann’s
mayonnaise and one of the association’s members, sued Just Mayo’s parent
company, Hampton Creek, on similar grounds. Following consumer backlash,
Unilever dropped the suit.
When the factory farming industry feels threatened by
the success of plant-based products, it’s quick to run to the government
for help. But this industry has been woefully unsuccessful in its attempts to slow the growth of veganism.
the success of plant-based products, it’s quick to run to the government
for help. But this industry has been woefully unsuccessful in its attempts to slow the growth of veganism.
You can’t stop an idea whose time has come.
Since 1970, consumption of cow’s milk has fallen a
whopping 40 percent in the U.S., while sales of dairy-free milk alternatives
have soared by
30 percent since 2011. A recent study commissioned by the Plant Based Foods
Association and The Good Food Institute revealed that the plant-based
foods market had topped $3.1 billion in sales. And Lux Research expects
plant-based proteins to make
up a third of the global protein market by 2054.
whopping 40 percent in the U.S., while sales of dairy-free milk alternatives
have soared by
30 percent since 2011. A recent study commissioned by the Plant Based Foods
Association and The Good Food Institute revealed that the plant-based
foods market had topped $3.1 billion in sales. And Lux Research expects
plant-based proteins to make
up a third of the global protein market by 2054.
More people enjoying vegan food is great news for the
billions of animals who suffer horribly at factory farms. Cows, pigs, and
chickens raised and killed for food are subjected to unimaginable cruelties:
small, filthy cages; painful mutilations; and violent, bloody slaughter.
billions of animals who suffer horribly at factory farms. Cows, pigs, and
chickens raised and killed for food are subjected to unimaginable cruelties:
small, filthy cages; painful mutilations; and violent, bloody slaughter.
The country’s factory farmers are at a crossroads: Do
they invest
in the inevitable plant-based future? Or do they continue ignoring the
signs and go bankrupt?
they invest
in the inevitable plant-based future? Or do they continue ignoring the
signs and go bankrupt?
Fortunately, with more and more delicious plant-based
products hitting the market, there’s truly never been a better time to switch
to a compassionate vegan lifestyle. Click here to get started. And check
out our Pinterest
page for thousands of recipe ideas!
products hitting the market, there’s truly never been a better time to switch
to a compassionate vegan lifestyle. Click here to get started. And check
out our Pinterest
page for thousands of recipe ideas!
