Breaking: Mercy For Animals Reveals New Plan to Reshape the Future for Farmed Animals

Jessica Salazar August 6, 2025

After 25 years of tireless advocacy for farmed animals, Mercy For Animals is proud to reveal the next phase in our fight with our new theory of change—a bold, dynamic blueprint for reshaping the future for animals around the globe. Mercy For Animals will focus on reducing suffering for the most animals. We will change how the public views factory farming, make plant-based foods easier to access, and encourage governments to support plant-based solutions.

To bring our strategic vision to life, we’ve launched a newly redesigned website. We invite you to explore it and dive deeper into our work ahead. You’ll also discover new ways to get involved and help fuel this transformative movement. With more tools and opportunities to act, it’s easier than ever to make a real difference. 

We’re thrilled to have you join us as we embark on this exciting new chapter, standing strong in our commitment to helping farmed animals. For 25 years, dedicated animal advocates have driven our efforts, creating a movement that cannot be ignored. Your support fuels our passion and inspires us to push for meaningful change! 

This is what 25 years of global progress for farmed animals looks like:

  • Mercy For Animals has helped secure policies to ease suffering for over eight billion animals each year.
  • Our food policy program has helped schools and other institutions serve more than 35 million vegan meals.
  • Over 30,000 restaurants and coffee shops have increased their plant-based offerings.
  • More than 900 brands have committed to ending the worst abuses in their supply chains.
  • We have released more than 125 investigations into factory farms and slaughterhouses, prompting public outrage and systemic change.
  • Our public policy work has seen 26 new welfare measures passed for farmed animals and 22 harmful government policies blocked.
  • Nine farms have transitioned from animal agriculture to crop production through The Transfarmation Project®.
  • Mercy For Animals operations in six countries empower global advocacy for animals.

Whether you’re interested in making a donation, taking campaign actions, or volunteering your time, every contribution is vital to our mission. Your unwavering dedication and support are the heartbeat of real change. Together, we’re forging a future where compassion prevails and no animal suffers cruelty. Let’s continue this journey and make a profound impact together!

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